Hello! I'm Rachel,
I build and connect
design
strategy
creative
execution
people
so good ideas can grow.
Through strategy, creative direction, digital, e-commerce and print, I connect big-picture thinking with hands-on execution to help brands, experiences and ideas take root and thrive.
Good ideas are only useful if they can actually go somewhere.
I work at the intersection of creative thinking and practical execution.
Having worked across design and development, and alongside marketing and technical teams, I naturally think beyond the first idea. I’m interested in how things work, who they need to work for, and what it takes to actually bring them to life.
That means balancing the big picture with the details — making sure an idea is not only compelling, but considered, functional and built to work in the real world.
My approach is equal parts creative, strategic and hands-on.
Selected Work
Award-Winning Design
Strong roots.
A few different branches.
My career hasn’t followed one straight line — and that’s become one of my biggest strengths.
Over the years, I’ve worked across design, development, branding, e‑commerce, marketing and print. I’ve worked inside creative teams, alongside developers and marketers, built my own brand from the ground up and helped companies at very different stages of growth.
Each experience has added another layer to how I think. It means I can see the big picture while understanding what it takes to actually make something happen — from the first idea to the final detail, and what comes after.
My Capabilities
Building identities, campaigns and creative systems with enough clarity to actually grow, and monitoring that growth.
Designing and building websites and digital experiences that feel intuitive, on-brand and provide real insights.
Improving the path between attention and action through better UX, testing, merchandising and digital strategy.
Helping connect the dots between strategy, creative and the technical reality of getting things done.
The Creative Minds Behind PixelPier
The Creative Minds Behind PixelPier
Meet the talented individuals who form the heartbeat. Each member of our team brings a unique blend of creativity, expertise, and passion to the table.
Together, we collaborate seamlessly to transform ideas into captivating designs that resonate with audiences worldwide. Get to know the faces behind the artistry that fuels our agency’s success.